Chapter 6: Lead from the Front—Authority
Alexander the Great on numerous occasions proved its greatness on the battlefield because he led with an example, not with words. In any organization, it’s the leader who sets the tone, but not always his methods are well-received.
Shouting and pressuring your employees to work harder is not only ineffective but counter-productive as well. If you perform better than they are, they will instinctively follow your lead, and rely on your absolute authority.
Chapter 7: Know Your Environment from the Inside Out—Connection
Many business plans kick in the minute a person devises a plan to launch its idea. In reality, if you don’t understand the market linked with the chain of demand and supply, you may end up targeting an audience that does not need your product.
The trends are changing in a flash, and your business must create value. After that, when you define what the audience wants, you can begin forging a plan and mastermind a great product. In general, if your product doesn’t receive the best feedback don’t get discouraged and simply move on.
Keep improving the quality of your services, and don’t run away from criticism.